Ecommerce

Ecommerce is unusual because every small technical decision has a direct revenue consequence. A slow checkout means lost orders. A broken email means refund requests. A bad search means people give up and try the competition. These posts are about the parts of an online store that quietly leak money, and what to do about them.

Topics cover WooCommerce performance, because most stores I see are running on top of a theme and plugin stack that was never designed for their order volume. They cover conversion rate work that is more structural than the usual button-colour advice. They cover AI-driven product discovery, because customers are increasingly asking AI assistants to find products before they touch a search box. And they cover the operational side: tax calculations, payment gateway reliability, order email deliverability and the kind of bugs that only surface during a launch promotion.

Most ecommerce sites I rescue have the same shape: a busy admin, a backlog of plugin updates that the owner has been too nervous to install, and a slow checkout that nobody has measured. The fixes are usually mechanical rather than dramatic. The posts here will tell you which fixes tend to matter and which are vanity work.

If your store has slowed down, start with WooCommerce performance optimisation. If you are curious about AI in the buying journey, read how customers find products with AI. For something more tailored, the site health report includes an ecommerce-focused review on request.