AI for sites I look after
AI integration and automation for your existing website
I add AI integration and automation to websites I already look after. That means WordPress, Craft CMS, Statamic and Laravel sites, often ones I have taken over from another developer. Chatbots that answer from your own pages, content automation and site search that understands questions. Nothing new to build or host. You get a look first, then a fixed price for the work.
Or talk to me now07968 311978
- A chatbot that answers from your own pages
- First drafts written inside your CMS
- Search that understands plain questions
- Pages that show each visitor what they came for
- A person takes over when a question gets hard
25 years building and fixing websitesOne person, so you always talk to me.
What I add to your site
Chatbots and assistants
"Your team answers the same questions over and over."
An assistant on the site answers routine questions using your own pages, product details and policies. When a question gets complex, it hands over to a person. It gets better as you tell it which answers missed.
Content automation
"Writing content is slow and expensive."
AI writes a first draft inside your CMS, and your team edits and publishes it. A CMS is the system you edit the site in. The slow part moves from writing to editing. On WordPress this is often a small automation with n8n or Make, tools that pass data between apps.
Search that understands questions
"Nobody can find what is on your site."
Visitors and staff can ask a plain-English question and get the right page, not a list of keyword matches. It works across the pages already on your site.
Website AI features
"Your website treats every visitor the same."
Small changes that help more visitors get in touch, without a redesign. AI works behind the scenes to show each visitor what they came for.
What clients say
Working with Billy for website support and maintenance has been an absolute pleasure. His calm, clear approach makes for a very stress-free working relationship.
Opinionated choices
I pick tools for the job instead of whatever is popular this week.
- OpenAI and Anthropic for language tasks. OpenAI for structured answers and calling other tools. Anthropic for careful analysis and long documents. Most jobs use both.
- Pinecone for vector search. Vector search finds content by meaning, not exact words. When your chatbot or site search needs the right passage from your own content, Pinecone stores it and finds it fast.
- n8n and Make for automation. n8n when you need full control and want to host it yourself. Make when speed matters more than custom setup.
How I work
- 1
Describe what you want
Tell me the job you want AI to do on your site. A few lines is enough.
- 2
I check it is worth doing
Sometimes a simpler fix gets you there faster, and I will say so. If AI fits, you get a fixed price.
- 3
I add it, then tune it
It is tested on a copy of your site first, then put live. As real people use it, I adjust the prompts and the odd cases it gets wrong.
AI reality check
- Your data is messy, missing or unreliable
- Repeated tasks that follow a pattern but need language
- Errors are costly and accuracy is critical
- First drafts that people check and publish
- Volume is low enough to do it by hand
- Searching and summing up lots of existing content
- Users expect a person and trust matters
- Sorting and routing incoming questions
- Rules stop decisions being made by software
- Pulling tidy data out of messy text
Common questions
Do I need an AI strategy, or can you just add something?
Either works. A few clients know exactly what they want. Others need help working out where AI fits on their site. The first look covers that. If AI is not the right answer, I will say so.
Should we use custom tools or off-the-shelf products?
Start with existing services wherever possible. Something custom only makes sense when the ready-made options do not fit how you work, or you need control over your data. I recommend the simplest approach that solves the problem.
How much does this cost?
You get a fixed price for adding the feature, after I have looked at your site. The AI provider also charges for use, and that depends on how busy your site is. I estimate both before any work starts.
What about data privacy?
Every job starts with a clear map of what data goes where. Some providers offer private versions, and some jobs work with records that name nobody. I match the setup to how sensitive your information is and the rules you must follow.
Can AI replace our content team?
No. AI drafts faster, but people still review, edit and publish. The gain is less time per piece, not fewer people. Fully automatic publishing risks mistakes that are not worth the saving.
What happens when models change or costs go up?
I set things up so the AI provider can be swapped. Moving between language models is simple when the setup is planned for it. You are not locked into one provider.
Do you build new AI apps or tools?
No. I add AI to websites that already exist. If I do not look after your site yet, I take it on first, then add the AI. It does not have to be on monthly care.
Read more on AI integration
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- The overlap and the gap between traditional SEO and LLM SEOMost of what was good SEO is still useful for AI search. Some of it is not. A practical map of what to keep doing, what to add and what t...Read it
Tell me what you want AI to do on your site
Say what you want to achieve. I will tell you whether AI is the right approach and what it would take.
Prefer the phone or email?07968 311978[email protected]